Vice President of National Sales
Lead national sales strategy and drive growth at Fixturelite, a premium U.S. manufacturer of retail fixtures for micro markets and unattended retail.
Fixturelite is the leading designer and manufacturer of premium fixtures, retail displays, and seating for micro markets, breakrooms, and unattended retail spaces. With operations on both the East and West Coasts, a new headquarters in Phoenix, and a 100% Made in the USA product line, we are poised for significant growth. We are seeking a Vice President of National Sales to lead and expand our sales efforts across the United States.
This remote leadership role will focus on developing and executing a national sales strategy, managing key customer relationships, and leading a team of regional and national account executives. The VP will drive revenue growth through Fixturelite’s product lines—Essentials, Performance, and Executive—while fostering long-term partnerships in key sectors including foodservice, office coffee, hospitality, higher education, and retail environments.
Key Responsibilities
- Serve as Fixturelite’s national ambassador, promoting the brand to major operators, distributors, and clients across the U.S.
- Develop and execute a scalable national sales strategy to drive profitable growth.
- Build, lead, and mentor a team of high-performing sales professionals across multiple regions.
- Manage strategic partnerships with OCS and vending operators, micro market providers, and contract foodservice companies.
- Collaborate with cross-functional teams to align sales initiatives with Fixturelite’s design, production, and marketing goals.
- Analyze sales data, market trends, and customer feedback to refine strategy and ensure sales targets are met.
- Leverage Fixturelite’s value proposition—modular design, domestic manufacturing, and rapid delivery—to secure new business and outperform competitors.
- Represent Fixturelite at national tradeshows, client meetings, and industry events.
- Emphasize the advantages of USA-made products amid current tariffs and supply chain volatility.
Required Qualifications
- Bachelor's degree in Business, Sales, Marketing, or related field preferred.
- 5+ years of national or regional sales leadership experience in fixtures, vending, micro markets, retail displays, or foodservice.
- Convenience Services industry experience strongly preferred (micro markets, vending, unattended retail) — this is a critical focus.
- Demonstrated success in managing and growing national accounts and leading sales teams.
- Deep understanding of operator, client, and consumer needs in the unattended retail and foodservice sectors.
- Strong communication, negotiation, and presentation skills.
- Proficiency with CRM platforms and sales data analytics.
- Ability to work remotely while traveling 60%+ for client visits, industry events, and team leadership.
Why Fixturelite?
- Made in the USA: Full control over quality, cost, and delivery—without tariff or supply chain risks.
- Speed & Scalability: Manufacturing on both coasts enables 7-day delivery for most projects.
- Design-Led Innovation: A dedicated prototype lab and design center deliver custom solutions for clients.
- Strong Market Presence: Fixturelite is recognized for its premium products, operator partnerships, and white-glove service model.
Fixturelite Values
- Demonstrates Accountability: Honestly assesses him or herself; solicits, is open to, and uses performance feedback; is committed to learning, growth, and self-renewal; takes responsibility for his or her performance.
- Demonstrates Courage: Exhibits self-confidence and asserts him/herself appropriately to advocate a point of view; is willing to voice an unpopular opinion; challenges upward; takes risks; accepts personal responsibility; approaches conflict proactively.
- Communicates Effectively: Communicates a clear picture of what matters; provides timely information people need to do their jobs; enables the open flow of information while maintaining appropriate confidentiality; effectively tailors and presents his/her message to a variety of audiences; actively listens to gain understanding.
- Maximizes Relationships: Is approachable and considerate; shows respect for all people; values diversity and promotes inclusion; shares sense of purpose; inspires people to be their best; strives for collaboration by finding common ground; remains positive, respectful, and professional; uses empathy to strengthen relationships with customers and coworkers; negotiates win/win solutions.
- Builds Trust: Creates an environment of trust; tells the truth in a direct and constructive manner; actions consistently match words; shows accountability by following through on commitments; admits and learns from mistakes; is sincere and shares appropriate personal information.
- Produces Results: Prioritizes tasks effectively; sets clear objectives; anticipates roadblocks and course corrects; develops accurate timing and action plans; assumes responsibility and accountability for successfully completing work tasks and/or projects.
- Thinks Critically: Cultivates broad knowledge; stays current with information about the customer, the competition, and global trends; looks beyond the obvious for underlying patterns; bases decisions on the right mixture of data and analysis as well as wisdom and experience; focuses on what’s important.
- Drives Change: Approaches new strategies and assignments with a “can do” attitude; adapts quickly; is comfortable with ambiguity; is innovative and draws out the ideas of others; strategizes and implements change; shares the “why’s”.
Join the Fixturelite Team
Ready to take the next step in your career? Apply today and be part of the team revolutionizing micro-market solutions.